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Published on .

This spot for BMW of North America's new Z3 is the first of three for the roadster by Fallon McElligott, Minneapolis-part of the estimated $20 million campaign this year. A damsel in distress, driving a farm truck with bad brakes on a curvy coastal road, is saved by jumping into the Z3, driven by a handsome man. The woman's mother pops up from the truck seat and blows them a kiss.
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