HOT SPOT: BMW: IMAGINATION GOES INTO OVERDRIVE

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BMW of North America breaks a new spot for its Z3 roadster tonight on TV in the East during the Oscars telecast. A Z3 owner, parked in his garage, longingly watches a slide show of wonderful roads where he could be driving. The spo t will run for three weeks, mostly on prime time in BMW's Eastern regional dealer markets. Publicis/Bloom, New York, handles.
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