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Published on .

Anheuser-Busch spoofs "Braveheart" in its latest TV spot from Goodby, Silverstein & Partners, San Francisco. A leader exhorts his downtrodden troops with a speech that ends, "We shall never surrender our pride." The troops, how ever, look at each other blankly. The leader tries again, ". . .our dignity? . . .our self-esteem?" Finally, he pulls out a six-pack of Bud. "We'll finish it before they even get here," he says. Tag is: "This Bud is for ye."
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