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HOT SPOT: BVD: WHAT LITTLE BOYS DREAM ABOUT

Published on .

Fruit of the Loom's BVD underwear has a new campaign from Warwick Baker O'Neill, New York, running on network and cable TV and national magazines. The TV spots talk about a child's dreams, with a voice-over saying, "Remember when you dreamed of becoming a man? Well, how's it going?" The tagline is "Fit for
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