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HOT SPOT: CADILLAC;MAIDEN VOYAGE OF CATERA

Published on .

Cadillac's intro spot for the Catera "fun, luxury" sedan has broken in West Coast markets and hits the East Coast Nov. 4. Three other ads break nationally Nov. 11. Cadillac is expected to spend $45 million backing the car in the next year, via D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich.
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