Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The California Milk Advisory Board pokes fun at Wisconsin cheese in one spot in its latest renditions of the "It's the cheese" campaign created by McCann-Erickson Worldwide, San Francisco.

In a spot called "Fish Story," an angler claims that the biggest fish are caught simply using California cheese, while a tiny one was baited with a product from out of state. The spot, along with one spoofing a snooty hostess who claims to have known Monterey Jack personally and one with a newcomer from Alabama, will break in mid-July during the Olympic Games coverage.

Most Popular
In this article: