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Published on .

CarMax will break this new spot in a few weeks regionally in markets where the used-car chain has superstores, including Atlanta, Orlando, and Raleigh and Charlotte, N.C. DeVito/Verdi, New York, used existing footage of a spider pr eying on a fly. Voice-over compares the fly to an unsuspecting customer and the spider to a used-car salesman, saying the customer could have avoided "such a sticky situation" if he went to CarMax.
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