Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

After introducing its Allure fragrance last spring with print ads and more than 30 million scented magazine, college newspaper and catalog inserts, Chanel is turning to TV for fall. The spots, which premiered on the U.S. Open Tenni s Championships last week, are directed by Herb Ritts and feature a musical score performed by Mood Swings and Chrissie Hynde of The Pretenders.
Most Popular
In this article: