HOT SPOT: CHEERIOS: TAKING TEAM APPROACH

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General Mills celebrates kids' local sports teams in its new $15 million campaign reviving Team Cheerios. The concept of mixing Cheerios varieties in one box was initially introduced during the Olympics and since retired. The new, permanent line's advertising showcases high school teams such as the Sharks, Barracudas and Stingrays with the theme line "The taste teams love." Saatchi & Saatchi Advertising, New York, handles.
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