Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

General Mills celebrates kids' local sports teams in its new $15 million campaign reviving Team Cheerios. The concept of mixing Cheerios varieties in one box was initially introduced during the Olympics and since retired. The new, permanent line's advertising showcases high school teams such as the Sharks, Barracudas and Stingrays with the theme line "The taste teams love." Saatchi & Saatchi Advertising, New York, handles.
Most Popular
In this article: