Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Family Ventures

General Motors Corp.'s Chevrolet focuses on families when it breaks

the TV campaign for its new Venture minivan Feb. 28 on ABC's family-oriented lineup. Campbell-Ewald, Warren, Mich., created three humorous spots in the estimated $50 million campaign (AA, Feb. 3).

Most Popular
In this article: