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HOT SPOT: CITRAZ: BEVERAGE PEELS INTO CALIFORNIA

Published on .

Schieffelin & Somerset Co. on Aug. 1 breaks a $1 million outdoor and print ad campaign in California for its new Citraz brand, a line of citrus-flavor alcoholic beverages. Advertising, by Deutsch, New York, will be concentrated in southern California. The product will be promoted nationally next spring.
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