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HOT SPOT: CONECTIV: ELECTRICITY TRAVELS IN EAST

Published on .

A glowing van shows that Conectiv-the new power company created by the merger of Delmarva Power & Light Co. and Atlantic Energy-is coming, in a spot that broke July 1. W.B. Doner & Co., Baltimore, handled creative for the $8 million campaign, which includes TV, radio, print and outdoor ads in southeastern Pennsylvania, New Jersey and Delaware.
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