×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HOT SPOT: CONSUMERS ENERGY: UNEASY RIDER

Published on .

Consumers Energy warns of the dangers of downed electrical lines in this humorous, new 30-second commercial from Bozell, Southfield, Mich. Thanks to a busy woodpecker, a utility pole crashes onto a bikers' group of parked motorcycles. The group's leader calls his mom to pick them up to show even tough guys should be wary of downed lines. The spot airs through mid-August on spot TV in most of Michigan with a budget of less than $1 million.
Most Popular
In this article: