HOT SPOT: CONSUMERS ENERGY: UNEASY RIDER

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Consumers Energy warns of the dangers of downed electrical lines in this humorous, new 30-second commercial from Bozell, Southfield, Mich. Thanks to a busy woodpecker, a utility pole crashes onto a bikers' group of parked motorcycles. The group's leader calls his mom to pick them up to show even tough guys should be wary of downed lines. The spot airs through mid-August on spot TV in most of Michigan with a budget of less than $1 million.
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