×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HOT SPOT: COORS: JOHN WAYNE, CARTWRIGHTS RIDE AGAIN

Published on .

Coors Brewing Co. revives John Wayne again and throws in the cast of "Bonanza"-Dan Blocker, Lorne Greene, Pernell Roberts and Michael Landon-for a Coors Light spot that broke May 15 on the season finale of "Seinfeld." In the sp ot from Foote, Cone & Belding, Chicago, the Cartwrights join the Duke to stare
Most Popular
In this article: