HOT SPOT: DANNON;NO 2 WAYS ABOUT IT: DANNON GOES FOR DOUBLE DIP

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Dannon Co. features double-dipping in its new national TV campaign breaking Sept. 9 for Dannon Double Delights. The spot, from Grey Advertising, New York, features people swirling, dipping and dunking the chocolate sauce in one compartment with the yogurt in another. Flavors such as chocolate cheesecake are touted in the spot, which tells consumers it's "the chocolate you can let yourself eat," while repeating the theme line, "Taste why it's Dannon."
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