Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Delta Dental of California, the state's largest dental plan, humorously taps concerns about teeth in an estimated $5 million campaign from Gardner, Geary, Coll & Young, San Francisco. In one spot, titled "Circus," a woman auditioning for a job spinning around by her teeth on a high wire demands to know whether the operator has Delta Dental. In another spot, expected also to run in Michigan, ice hockey players confer about dental coverage before mixing it up in a fight.
Most Popular
In this article: