HOT SPOT: DELTA DENTAL;ADS WITH HUMOROUS BITE

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Delta Dental of California, the state's largest dental plan, humorously taps concerns about teeth in an estimated $5 million campaign from Gardner, Geary, Coll & Young, San Francisco. In one spot, titled "Circus," a woman auditioning for a job spinning around by her teeth on a high wire demands to know whether the operator has Delta Dental. In another spot, expected also to run in Michigan, ice hockey players confer about dental coverage before mixing it up in a fight.
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