HOT SPOT: DIET PEPSI: LOW-CAL RELIEF FOR STRESSFUL SITUATIONS

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Pepsi-Cola Co.'s Diet Pepsi last week broke a new campaign themed "This is diet?" Network and cable TV spots from BBDO Worldwide, New York, feature characters distracted from problems after taking a taste of Diet Pepsi. In one, ` `NYPD Blue's" Dennis Franz poses as a mobster trying to intimidate a hostage by splashing soda in his face. Another spot shows a jilted bride-to-be, whose only comfort is the fact that her Diet Pepsi doesn't taste like diet. New packaging and logos support.
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