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Published on .

"It's not delivery, it's DiGiornio," is the theme of Kraft Foods advertising for DiGiornio Rising Crust, a frozen pizza beginning its rollout in Seattle, San Francisco, Denver, Texas, Minneapolis, Charlotte, Atlanta, St. Louis, Birmingham and Baltimore. The 30-second spot, created by Foote Cone & Belding, Chicago, compares the product to home-delivered pizza.
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