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Published on .

The late Earl Scheib, who told millions of Americans he'd paint any car for $29.95, revisits TV screens in a new $6 million campaign from Lois/EJL, Los Angeles, for the repositioned company, the New Earl Scheib. In a humorous commercial being tested in San Diego, Mr. Scheib's son talks to a sign of his father, which is being hoisted away. From the clouds, the senior Scheib replies that he will paint any cloud for the same under-$30 price tag.
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