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HOT SPOT:EDGE;KAREEM BRINGS NBA STAR TO EDGE

Published on .

In a new TV spot that broke Aug. 31 from S.C. Johnson & Son, Kareem Abdul- Jabbar teaches NBA phenom Kevin Garnett how to shine in the spotlight. With a sky hook? No, by shaving his head using Edge gel. Foote, Cone & Belding, Chicago, handles Edge, which spent $7.5 million on media advertising last year.
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