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HOT SPOT: FARMERS INSURANCE: CRASH COURSE ON WHERE TO PARK

Published on .

Farmers Insurance Group rewinds a driverless car accident to illustrate its year-old tagline of "Gets you back where you belong." In the spot, time goes backwards as a red convertible appears first as a trashed hulk in a dealersh ip showroom and becomes whole again as it rolls to its original (and precarious) downhill parking spot. Campbell-Ewald, Warren, Mich., is handling the estimated $10 million campaign now running on cable and network TV.
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