HOT SPOT: FRAM: CAL RIPKEN JR. PITCHES IN

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Baltimore Orioles star Cal Ripken Jr. stars in this new branding spot, due to break in May, for Fram auto products from Allied Signal Automotive Aftermarket. Arnold Communications, Boston, shot two TV spots with the third baseman for the estimated $4 million, national push. This spot will primarily air during sports programming on network and cable.
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