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HOT SPOT: FRITO-LAY;MISS PIGGY-ING OUT ON BAKED LAY'S

Published on .

BBDO Worldwide, New York, created a new spot for Baked Lay's showing that with the low-fat chips you can eat like a...well, like Miss Piggy. The commercial continues Frito-Lay's use of supermodels Vandela and Kathy Ireland, adding the porcine puppet for this new effort that broke Aug. 4. Frito-Lay says the product will ring up $300 million in sales this year.
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