HOT SPOT: GARNEIR;BELLE COLOR MOVES INTO THE U.S.

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L'Oreal's Laboratoires Garnier makes its long-awaited debut in the U.S. with advertising for Belle Color hair color, a top seller overseas. The $20 million-plus marketing campaign includes this 30-second spot breaking this week, from Publicis/

Bloom, New York, which emphasizes easy, natural looking color.

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