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HOT SPOT: GENERAL MILLS

Published on .

Fruity kids

snack goes to

to new lengths

General Mills this month rolls out-quite literally-its new Fruit by the Foot fruit snack with this commercial graphically illustrating how long the product lasts. The :30, from Saatchi & Saatchi's Kids Connection, New York, plays on childrens' desire to have as much as possible of a good thing.

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