×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HOT SPOT: GIORGIO BEVERLY HILLS: FRAGRANCE INTRO 2 THE TUNE OF $15 MIL

Published on .

Giorgio Beverly Hills introduces Red 2, its new fragrance for women, in a campaign themed "So easy 2 wear. So hard 2 forget," via Grey Advertising, New York. Network TV breaks today; spending is estimated at $15 million. Print ad s
In this article:
Most Popular