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HOT SPOT: GREAT WESTERN: EXTENDING ITSELF FOR CLIENTS

Published on .

Great Western Bank this month began a quirky campaign in California and Miami showing it goes the extra length in a world where things often fall short. Actor Denis Leary provides caustic voice-over. This is the first work from Boz ell, Costa Mesa, Calif., and a shift from years of Old West ads featuring Dennis Weaver. It could be short-lived: Rival Home Savings wants to buy the California
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