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HOT SPOT: H&R BLOCK: SOME SUPPORT FOR TAXING TIMES

Published on .

H&R Block breaks a new campaign today stressing the emotional benefits of professional tax preparation. Six 30-second network and spot TV commercials are themed around George and Ira Gershwin's song "Someone to Watch Over Me"; th e $15 million campaign is the first work for Block from new agency Young & Rubicam, Chicago.
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