HOT SPOT: HAAGEN DAZS: DISHING UP LOW-FAT DELIGHT

Published on .

Most Popular
Beauty shots fill this estimated $10 million national TV campaign for Pillsbury Co.'s new Haagen-Dazs Low-Fat ice cream breaking last week. The spot, from Partners & Shevack, New York, titled "They Said," aims at shattering myths about low-fat products by using soft-focus shots to highlight the product's rich and creamy texture.
In this article: