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HOT SPOT: HUNT-WESSON: ANOTHER PREMIUM PASTA SAUCE HEATS UP

Published on .

Pasta sauce imagery expands from Italy across the Mediterranean in a campaign slated to begin in August for Hunt-Wesson's new Mediterania premium sauce. The campaign from Campbell Mithun Esty, Minneapolis, will include 15- and 30-second commercials on cable and spot TV, as well as print ads. Mediterania, to be marketed initially only in western and northeastern markets, is the second premium pasta sauce to be unveiled recently, following Campbell Soup Co.'s introduction of Prego Primore.
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