HOT SPOT: HYUNDAI: A CAR THAT MAKES JAWS DROP

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"Tiburon" means shark in Spanish, and Hyundai's new Tiburon lives up to the name in a spot from Bates USA, Irvine, Calif., that broke last week. The estimated $90 million campaign features a new tag, "Driving is believing," att empting to get past an earlier reputation for poor quality.
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