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HOT SPOT: IDAHO POTATO COMMISSION;LOOK FOR THE LABEL

Published on .

The Idaho Potato Commission launches a national image campaign today to tout the virtues of Idaho-grown potatoes. Airing in the 21 largest potato markets, the spot from Bozell Worldwide, Chicago, admonishes consumers inclined to po ke, prod or sniff produce to simply look for the Idaho label when choosing potatoes. It is Bozell's first work since winning the account in January.
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