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HOT SPOT: IVORY: ALL-FAMILY SOAP TAKES ON DESERT

Published on .

Procter & Gamble Co. has tweaked this commercial from its Boise, Idaho, test of Ivory Moisture Care bath bar and will break it in March as part of the $60 million national launch of the all-family moisturizing soap. The spot, entitled "Yuma," is from Saatchi & Saatchi Advertising, New York.
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