HOT SPOT: J&B: BENCH MARK SELECTION

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One's ability to select-and the repercussions thereof inspires new J&B Select ads from Paddington Corp. The print and outdoor campaign from Mullen, Wenham, Mass., is now testing in Houston and Dallas. "What these ads are about is the intelligence involved in being truly selective . . . If you make the right choice in these ads, you'll enjoy peace; if you make the wrong choice, it has its consequences," said Paul Silverman, agency creative director. The other
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