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HOT SPOT: J.C. PENNY: ALREADY TIME FOR BACK-TO-SCHOOL

Published on .

A skateboarder does his tricks and preteen girls check out styles in a mirror in J.C. Penney Co.'s back-to-school campaign kicking off later this month. In another fall spot, targeted to teens, Penney's Arizona brand compares its jeans to a comfortable old car that is roomy, has soft seats and plenty of storage. Temerlin McClain, Dallas, handles.
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