HOT SPOT: KELLOGG'S;THEME AS SWEET AS HONEY

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"Taste of honey, heart of gold" is the theme crooned behind the spot launching Kellogg Co.'s new Honey Crunch Corn Flakes, which broke Oct. 28. The estimated $20 million campaign, set to run on network and cable TV, shows lush scenes of farm life in Wisconsin and is the first new-product spot for Kellogg from J. Walter Thompson USA, New York.
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