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HOT SPOT: KFC;KFC PIECEWORK FOR TENDER ROAST

Published on .

KFC Corp.'s $50 million network TV effort for Tender Roast, a new roast chicken sold by the piece, shows a teen-age girl who, surprisingly for KFC, balks at fried chicken. So the family gets a combination of Tender Roast and fried product. "KFC is changing the way America eats roast chicken" is the theme from Young & Rubicam, New York. The advertising continues KFC's "Everybody needs a little KFC" tag.
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