KFC Corp.'s $50 million network TV effort for Tender Roast, a new roast chicken sold by the piece, shows a teen-age girl who, surprisingly for KFC, balks at fried chicken. So the family gets a combination of Tender Roast and fried product. "KFC is changing the way America eats roast chicken" is the theme from Young & Rubicam
, New York. The advertising continues KFC's "Everybody needs a little KFC" tag.