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Published on .

The big secret in the little bottle is the theme of Kikkoman International's first work from Foote, Cone & Belding, San Francisco. The campaign includes six 15-second spots running in 18 markets through September as well as seven print ads in cooking and family magazines. The campaign, which stresses the use of Kikkoman soy and teriyaki sauces in unexpected ways by ordinary cooks, also uses a promotion giving away a book of recipes and cooking tips.
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