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HOT SPOT: L'EGGS;CURTIS HAS A LEG UP IN AD WORLD

Published on .

In the first use of a celebrity spokeswoman since Loni Anderson in 1988, Sara Lee Corp's L'eggs Hiosery division is launching a $6 million to $8 million campaign for Reliance long-wearing pantyhose featuring Jamie Lee Curtis. Print ads broke in September magazines including Elle, People and Vogue and a TV spot broke during Sunday's Emmy Awards. Saatchi & Saatchi Advertising, New York did the ads.
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