HOT SPOT: L'OREAL: NEW SHAMPOO MADE FOR KIDS

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L'Oreal Kids Shampoo plays off the marketer's familiar Preference tagline with "We're worth it, too" from Publicis/Bloom, New York. The estimated $10 million campaign breaks nationally with TV in April. Commercials show children at play and having fun with the product, a line of two-in-one shampoos in plastic bottles shaped like fish.
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