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HOT SPOT: LEVI'S;GOOD FOR A SHORT LAUGH

Published on .

Levi Strauss & Co. takes a humorous approach to voices of authority over young men and women in its $5 million-plus cable and Fox campaign for Levi's shorts which broke last week. Tagged "You know how to wear them," the series of five spots includes a brief visual of a woman using sign language, one of the marketer's first appeals to disabled consumers.
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