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HOT SPOT: LEVI STRAUSS: LEVI'S POINTED MESSAGE

Published on .

Levi Strauss & Co. last year produced-but has only begun showing in theaters-a $500,000 spot titled "New Orleans," from Foote, Cone & Belding, San Francisco. The spot, obtained by Advertising Age, tells a tale of a woman who enli sts a voodoo priestess to take revenge on her unfaithful, 501 jeans-wearing lover. Her attempt to "skewer" him is thwarted by "an ounce of steel where you need it"-a button from the button-fly front. Levi's withheld the spot due to
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