for the '90's
Levitz Furniture is launching the largest advertising campaign in the company's history. Ads, which feature the marketer's new tagline "Today's Levitz . . . your kind of place for your kind of living," are from David Cravit & Associates, Chicago. Radio and TV will be in 45 markets including Los Angeles, Miami, Boston and Atlanta. TV broke Aug. 7. Spending for the campaign is estimated at more than $36 million.