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HOT SPOT: LIME-AW-WAY: EXPERIMENTAL DEPOSITS

Published on .

Benckiser Consumer Products' Lime-A-Way last week broke a 30-second spot by Margeotes/Fertitta & Partners, New York, that uses an imaginary science class to teach about bathroom lime deposit buildups. Kids in the school lavatory tr y a variety of methods to remove lime, including an electric grinder, before the teacher suggests Lime-A-Way.
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