HOT SPOT: LIZ CLAIBORNE: LIZ TRIES SPORTY SCENTS

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Liz Claiborne Cosmetics unveils dual scents-Lizsport for women and Claiborne Sport for men-with a national print and TV advertising campaign budgeted at almost $6 million for fall 1997. Scented inserts, from Shephardson, Stern & Ka minsky, New York, debut in September magazines, including Glamour, Elle, Cosmopolitan and Conde Nast Traveler. Claiborne is using the same tagline "The possibilities are endless," that is employed for the company's clothing line.
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