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HOT SPOT: LYCRA

Published on .

Fashion that clings

Du Pont Co., breaks a new campaign in September for its Lycra spandex. In a series of b&w freeze-frames of a woman wearing clothing with Lycra, the campaign repeats the company's "Nothing moves like Lycra" tagline and incorporates a new headline, "Clothes that move the way you do." Young & Rubicam, New York, handles the campaign, estimated at $40 million, with three print ads to run in September women's books as well as an outdoor blitz.

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