HOT SPOT: MAIL BOXES ETC.;VISIONS OF SUGARPLUMS

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Mail Boxes Etc. demonstrates its expertise in shipping everything from pecan pies to chain-saw carvings in an estimated $8 million to $10 million holiday campaign, with three humorous commercials breaking Nov. 18 on network, cable and spot TV. The theme: "If you can dream it up, we can pack it up and get it there, at Mail Boxes Etc." Kenneth C. Smith Advertising, San Diego, handles.
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