×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HOT SPOT: MAYBELLINE: COSMETIC SEDUCTION

Published on .

Maybelline introduces its new fall Velvet Crush cosmetics line with spicy shades in print advertising breaking in the August issue of Seventeen and September women's magazines, including Glamour, Allure and Cosmopolitan. Model Christy Turlington is the presenter for the campaign from Gotham, New York. Tagline is "A seduction of color. A sensation of texture." Maybelline is spending an estimated $1 million to $2 million on the print portion of the campaign.
In this article:
Most Popular