HOT SPOT: MCI;WHOOPI GOES WRITE UP THERE

Published on .

Whoopi Goldberg stars as a Red Baron-esque pilot in MCI Communications Corp.'s newest spot for its Friends & Family calling plan. In the spot from Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, Ms. Goldberg skywrites the words "Free hour every month." The campaign, which broke last week during the Olympics, will be complemented by actual skywriting over Atlanta during the Games.
In this article:
Most Popular